Speaker Spotlight: Sasha Endoh

Sasha is a web strategist, front-end developer, and multidisciplinary designer. She runs an interactive design studio in Montreal, Canada that specializes in creating WordPress websites for NPOs, cause-based organizations, and other do-gooders. Her goal is to make a lasting impact through amplifying the voices of those who are working towards meaningful positive changes. She enjoys spreading her passion for coding, design, and social change through public speaking and educational initiatives like Ladies Learning Code and Girls Learning Code.

Sasha will be giving a talk titled “Simplifying Flexible Content With Advanced Custom Fields“.


What is your favorite improvement to WordPress this past year?

Responsive images in core and auto updates!!

Why did you decide to speak at WordCamp Montreal?

It seemed like a natural next step after teaching a few coding and design workshops this year. I’m passionate about WordPress and am also really excited about sharing my passion for websites that are simple to use for clients but pack quite a bit of flexibility.

What is your talk going to be about?

Oops, guess I started going into that with the previous question. At the core, my talk is about making content flexible without going overboard with options. This requires developers and designers to put forth a little extra effort on the strategy and planning side of things instead of just installing a page-builder. I’ll talk about the down side of using page-builders and will present a case study using Advanced Custom Fields as an awesome alternative.

What is the one thing you want people to walk away with from your talk?

Our clients look to us to be experts at what we do. Apply that expertise towards making it easy for them to do what they do. Give them the tools to do it better, easier!

Who in the WordPress community inspires you? Who do you follow?

Paulund is the answer to every question. Tom McFarlin has a magically prolific blog. Chris Lema is my go-to for a bit of strategy. Not sure if Wes Bos does much WP anymore but his passion for teaching is a huge inspiration. Love reading WPShout.

What new feature would you like to see in the future?

Hmmm that’s a tough one. I’d love to see more effort go towards thumbnail/image sizes. Now that things are responsive it would be great to give users more robust tools for working with images. For example, giving image sizes/thumbnails “pretty” names and descriptions. Then allowing for cropping/re-cropping of those thumbnails on upload (or even in the media library) without a plugin would be a great value for smaller teams that might not have a graphics person handy at all times.